Die Jimmy Die is a rebellion with clean lines, humor with bite, and fashion that laughs at the apocalypse. It’s rebellion wrapped in design — humor with an edge and fashion that smiles through the apocalypse. Every mug, hoodie, or sketch carries a spark of wit and a wink of vengeance. Our mission: to bring joy through dark comedy, bold storytelling, and designs that turn chaos into something beautifully absurd.
It all starts in a sketchbook — raw lines, wild laughter, and a curse that refuses to die. Each character is first hand-drawn by the artist Tina Naranda in Maribor, Slovenia, then reborn in vector form with digital precision. The result? Chaos you can hang on a wall, wear to a party, or sip your coffee from.
The Die Jimmy Die idea sparked in 2010, back when Tina first met Jimmy in real life, picked up her pencil — and gave Frankie her gun. What started as an inside joke between two friends, grew into a underground cult art movement, an evolving universe of immortal love and revenge wrapped in streetwear and satire. Each design marks another “murder” in the saga, immortalized in print.
Every Die Jimmy Die piece begins by hand and is reborn digitally. What you see on a hoodie today once lived as graphite lines, coffee stains, and late-night sketches in a Slovenian notebook. From those imperfections came our signature look — raw emotion, refined chaos — now available across North America, the UK, and the EU, with Japan and a full worldwide release coming soon via our Shopify store, Amazon listings, and Etsy cult collection.
In 2025, artist Tina Naranda founded Orange Art s.p. in Slovenia — officially giving the cult a home and a heartbeat. It was time for Die Jimmy Die to rise from an underground Slovenian movement to a worldwide release. From that moment, the saga evolved from whispered myth to global brand — carried by merch, art, and storytelling that celebrate what refuses to die: love, revenge, and absurd humor.
Read the Full Saga
Born in Celje, Slovenia, Tina is the creative mind behind Die Jimmy Die. Her surname traces back to the Serbian word “Naranđa” — meaning “orange”, a name that became the emblem of her studio Orange Art: warmth, chaos, and rebirth blended in ink and imagination.
A pediatrician by day and artist by instinct, she walks the fine line between realism and fantasy. Her work spans sketches, watercolor, akvarel, digital art, portraits, and dreamlike landscapes — exhibited in Slovenian galleries, coffee shops in Maribor, and celebrated by brands that value authentic hand-drawn storytelling.
In 2010, between late study shifts and quiet sketchbook pages, she began drawing what would become the Die Jimmy Die saga — a darkly humorous world of revenge, immortality, and love that simply refuses to die. Every design still begins in pencil, then ascends into digital perfection — raw emotion, refined chaos.
In 2025, Tina founded the Orange Art s.p. company in Slovenia, giving the cult a home and a pulse. Today, she continues to lead the saga’s visual evolution — sketching the next twist in the immortal war between Frankie and Jimmy, one stroke at a time.
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